The Natural Efficacy Fallacy and Natural Shaming

Today I wanted to chat about two things that I see a lot in the natural/DIY skin care community: the natural efficacy fallacy and natural shaming. These two things often come hand-in-hand, and I’d like to address them because they can drive people away from this amazing hobby and community. The Natural Efficacy Fallacy is the notion that all natural products can do everything and all of them will work for everyone, all of the time. Given that no ingredient or product works for everybody (natural or not!), I find this can create high expectations, disappointment, and sometimes shame when those expectations aren’t met. Natural shaming can happen when people have very rigid ideas about what ingredients are “good” and which ones are “bad”, regardless of application and concentration. This isn’t just limited to skin care—I also see it in discussions on everything from parenting to nutrition to dog training. I think a lot of the time remarks of this nature are meant to be educational and helpful, but they can easily come across as judgemental, leaving people who aren’t getting the results they were hoping for with natural products feeling like there’s no place for them in the natural skin care and beauty community—that if they can’t abide by the rigid good/bad standards, they are failures and unwelcome.

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Chamomile Citrus Vegan Lip Balm

The consistency I look for in a lip balm is almost entirely dictated by how my lips are feeling. If I’m feeling extra parched and lizard-like I’ll reach for something sticky (like this or this) that has the power to stubbornly cling to my lips and really lock in moisture. If I’m feeling pretty good, a lighter, slicker lip balm is much more up my alley. Given it’s the middle of summer (how did that happen so fast?!) right now, I’m in the mood for something smooth and a touch glossy, and that’s exactly what this Chamomile Citrus Vegan Lip Balm is.

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Ginger Silk Summer Lotion

I’ve been experimenting recently with lighter lotions that are suitable for pump bottles and summery weather, and I am loving the results of these experiments. My first experiment was my Lemon Chiffon Body and Hand Lotion, and I was honestly surprised by just how much I loved it. You guys loved, it, too—Thais commented “This is my favorite lotion like… ever! It sinks in beautifully, doesn’t feel sticky and the smell… omg, I can’t stop sniffing my hands and arms. About your make a 2nd batch. Thanks Marie!!!” So, consider this Ginger Silk Summer Lotion experiment 2.0. And guys… swoon. Holy goodness moly WOWZA, I am utterly smitten with this incredibly lightweight, unbelievably silky, ginger-scented lotion, and I’m so excited to share it with you! 😍

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Fuller’s Earth Calming Lavender Face Mask

If your skin is hankering for a bit of pore cleansing, brightening, lavender-scented goodness, this is the mask for you. It stars Fuller’s Earth clay (also known as Multani Mitti), a clay with a long history of cleansing, brightening, and helping fade acne scars. I’ve paired it with lavender for some skin soothing goodness, and some glycerin and meadowfoam seed oil to keep things from getting too tight and dry. It mixes up into a lovely, creamy paste that’ll leave your complexion brighter and happier—let’s dive in!

How to Make a Fuller's Earth Calming Lavender Face Mask

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Lime in the Coconut Facial Cleansing Oil

When was the last time you listened to the entirety of the Lime in the Coconut song? Technically it’s “Coconut” by Harry Nilsson, first released in 1971, but to me it’s just “the Lime in the Coconut” song. The song is definitely a bit ridiculous and the music video is mildly terrifying, but it has unbelievably strong ear worm capacity, for which I suppose I should apologize as you are probably going to be humming it for a few days now. Anyhow, all of this is to say that when I started thinking about making a coconut cleansing oil, this song started playing in my head incessantly, and that’s how this coconut facial cleansing oil became Lime in the Coconut Facial Cleansing Oil.

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Luminous Summer Body Oil

I’m pretty excited about this lovely Luminous Summer Body Oil—it’s got some pretty neat stuff going for it. While one certainly can make (and I definitely have) a super-simple body oil by simply combining mica and oil, I wanted to make an extra lovely body oil. I wanted a body oil that had amazing, silky slip, a beautiful dry-touch finish, and some seriously great-for-skin oils. If you want to keep it simple and leave out the extras you definitely can, but if you like body oils and want to try an extra-awesome one I can’t recommend this Luminous Summer Body Oil enough ✨

How to Make Luminous Summer Body Oil

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