The Natural Efficacy Fallacy and Natural Shaming

Today I wanted to chat about two things that I see a lot in the natural/DIY skin care community: the natural efficacy fallacy and natural shaming. These two things often come hand-in-hand, and I’d like to address them because they can drive people away from this amazing hobby and community. The Natural Efficacy Fallacy is the notion that all natural products can do everything and all of them will work for everyone, all of the time. Given that no ingredient or product works for everybody (natural or not!), I find this can create high expectations, disappointment, and sometimes shame when those expectations aren’t met. Natural shaming can happen when people have very rigid ideas about what ingredients are “good” and which ones are “bad”, regardless of application and concentration. This isn’t just limited to skin care—I also see it in discussions on everything from parenting to nutrition to dog training. I think a lot of the time remarks of this nature are meant to be educational and helpful, but they can easily come across as judgemental, leaving people who aren’t getting the results they were hoping for with natural products feeling like there’s no place for them in the natural skin care and beauty community—that if they can’t abide by the rigid good/bad standards, they are failures and unwelcome.

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Luminous Summer Body Oil

I’m pretty excited about this lovely Luminous Summer Body Oil—it’s got some pretty neat stuff going for it. While one certainly can make (and I definitely have) a super-simple body oil by simply combining mica and oil, I wanted to make an extra lovely body oil. I wanted a body oil that had amazing, silky slip, a beautiful dry-touch finish, and some seriously great-for-skin oils. If you want to keep it simple and leave out the extras you definitely can, but if you like body oils and want to try an extra-awesome one I can’t recommend this Luminous Summer Body Oil enough ✨

How to Make Luminous Summer Body Oil

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So, You Want to Sell the Things You Make

This hobby, moreso than many others, seems to have people opening up their own Etsy shops and stalls at local markets within months of making their first lip balm. And frankly, that’s a bit concerning. If you told a friend you’d just learned to make a great marinara sauce, they wouldn’t encourage you to open an Italian restaurant straight away, but it seems like as soon as you hand somebody some homemade body butter, they’re asking you why you don’t have your own brand and business yet. These words of encouragement are usually coming from a place of love and excitement over your new hobby (and their new source of super awesome lip balm!), but it’s really important to understand that selling your kitchen creations to the great wide world isn’t as simple as printing some labels off your computer and popping up a table at a craft fair.

This is by no means a complete list of things you should be considering when starting up your own business, but it’s a good starting point. Also: this is also not a warm and fuzzy “go for it, you can’t fail, what can go wrong!” sort of article, so consider yourself warned.

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Why Homemade Sunscreen is Never a Good Idea

Back in 2012 I published a short post on DIY sunscreen, the gist of which was “don’t make it, you can’t know if it works.” That post continues to get a lot of traffic and quite a few comments, many of which aim to convince me that DIY sunscreen is (or can be) a good idea. So, with warmer days on the horizon (in the Northern Hemisphere, at least), I wanted to write a more detailed post on the topic. Today I’m tackling the arguments I hear from internet people who want to make their own sunscreen, using scientific articles and the help of a professional cosmetic chemist.

Why Homemade Sunscreen is Never a Good Idea

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Cleansing Mud Mousse

Have you ever stumbled across a for-sale skin care project that was so simple, yet so expensive, that it made you downright mad? That was my initial reaction to the product that inspired this DIY. $70 for mostly clay, some salt, some inexpensive herbs, and some spices I have in my kitchen. $70!?! And that’s US dollars, too, so that’s nearly $95 Canadian with the exchange rate these days, and… what!? Anyhow, I guess I like to channel my rage into making things (who is surprised?), so I did. I made myself a bunch of Cleansing Mud Mousse for a whole lot less than $95, and now you can, too.

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Heavenly Cocoa Lotion

This divine, lightweight, Heavenly Cocoa Lotion went straight into my purse, and that is high praise. Jasper requested a “simple yet effective facial moisturiser. Something a little bit like the LUSH Celestial Moisturiser… I worked for the company a while back as a product trainer and it is their best selling moisturiser, so I feel a formulation based on this cream would be really useful for your subscribers too!” The original ingredient list had some really lovely things in it—almond oil, cocoa butter, and lots of vanilla—and we all know I’m a total sucker for cocoa and vanilla, so how could I resist?

How to Make Heavenly Cocoa Lotion

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